Apple Not Likely to Roll Out Subsciption Service

The blogosphere is abuzz trying to predict what exactly Apple is going to unveil at next Tuesdays "Let's Rock" event. One thing most places aren't predicting is a subscription service. In fact, according to CNET's Greg Sandoval

"My sources say that they don't expect Apple to announce anything to do with music content, and they are sure Apple won't be rolling out an iTunes music subscription service."

Read the full article here.

This doesn't surprise us here at AYAAW and it shouldn't surprise you either. Although Steve Jobs has gone back on things he said Apple wouldn't do in the past we just can't believe a subscription music service would be

one of them. Apple and iTunes are doing very well all by themselves selling music outright and becoming the number one retail music seller in the U.S. so there doesn't seem to be any compelling reason to roll out a subscription service. Other subscription services don't seem to be doing all that great and are dwarfed by Apple's share of the retail music business, so it just doesn't make sense.

This last spring, however, there were rumors flying around that Apple would offer iTunes Unlimited: a subscription service whereby the entire iTunes library would be available as an add-on to the purchase of an iPod or iPhone and subscribers could download and keep the music as long as they owned the device. Read more about this rumor at Ars Technica. It's an interesting idea.

Most rumor sites are predicting new iPods and iTunes 8 and we think those are the most likely to be true. New Macbooks are also rumored to be part of the event but we don't buy that. This is a music event and as such won't include any hardware refreshes other than iPods. Still, it is Apple and Steve Jobs does so like to surprise.

Joe Henry
AYAAW