
Specifically, Abramsky pointed to "unprecedented intentions" on the part of consumers during what has historically been only Apple's second strongest Mac quarter. His firm's study found that 34 percent of respondents intend to purchase a Mac notebook in the next 90 days, while another 30 percent plan to buy a Mac desktop."We forecast Apple's global PC share to rise to 4.2 percent [in 2009], from 2.9 percent [in 2007]," he said, adding that every 25 basis points of market share gain will equate to $1 billion in incremental revenue and $0.15 in per share earnings
The report sites two probable causes for the growth: Apples back to school promotion that offers a $299 rebate for a free iPod Touch to qualified educational customers purchasing qualified Mac system, and the so called "iPhone Halo Effect".
Oliver reports that of the analysts AppleInsider tracks, Abramsky is one of the most accurate. For more details read the full AppleInsider article.
Joe Henry
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